# What impact do reviews have on Google Shopping performance and Seller Ratings?

We’ve made it easier for brands to integrate Reviews.io with Google and support Seller Ratings, but I’m curious how much impact this actually has in practice.

For those running Google Shopping or paid search—have reviews made a noticeable difference to CTR, CPC, or overall performance? And what were the biggest challenges getting everything set up correctly?

Interested to hear what’s worked (or hasn’t).

##### Post Metadata
- Posted at: 5 months ago
- Author title: Head of Demand
- Net upvotes: 1




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