# What Email and SMS Automations Are Working Best for You?

Mailchimp's email and SMS automation tools offer a range of features designed to drive sales, and a few stand out as especially effective for e-commerce. On the email side, abandoned cart automations are among the most powerful, whether it's a single reminder or a timed series of three emails that escalate from a gentle nudge to a urgency-driven message with a discount offer. Product and category follow-up emails are also worth leveraging, since they open the door to feedback requests and upsell opportunities after a purchase. SMS automations complement email well by reaching customers faster and more directly. Abandoned cart texts, birthday messages, and anniversary promotions with promo codes can all feel surprisingly personal despite the simplicity of the format.

Have you experimented with any of these automations? Which ones have driven the most revenue for you, and are there any you feel are underrated or overhyped? Would love to hear what's working for your business.

<a class="a a--md" elv="true" href="https://intuit.me/4sTTg7l">https://intuit.me/4sTTg7l</a>

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- Posted at: 3 months ago
- Author title: Social Support Specialist 
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## Related Product
[Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

## Related Category
[Email Marketing](https://www.g2.com/categories/email-marketing)

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