# What does Marketo software do?

What does Marketo software do?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Adobe Marketo Engage software is a marketing automation platform that allows businesses to streamline, automate, and measure their marketing tasks and workflows. It helps increase operational efficiency by automating repetitive tasks, such as email marketing, lead nurturing, and campaign management. Marketo Engage enables teams to create personalized customer experiences and engage with prospects throughout their buying journey. The software also provides analytics and insights to measure the effectiveness of marketing efforts and optimize campaigns. It is designed to help businesses generate and nurture leads, drive customer engagement, and ultimately increase sales.

##### Comment Metadata
- Posted at: over 2 years ago



### Comment 2

I do not believe that there is anyone who doesn't know what Marketo does :-)

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: Director, Marketing Automation at Intralinks




## Related Product
[Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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