# What does mapping software do?

What does mapping software do?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

For our ad agency it helps us refine digital and video targeting, ID and explore opportunity zip codes, and even have a sense of sales effectiveness. 

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: CEO


#### Reply 1

Hi Jay, thanks for the update. Just to add to that it is a great way to visualize sales and marketing data. It is hard to get insight from excel sheets, but when you see your data come alive on maps it changes everything. We call it the "aha moment", when customers' gain new insights. You can map sales territories and routes too. Regards Ronan 

##### Reply Metadata
- Posted at: about 4 years ago
- Author title: Head of Revenue eSpatial. Mapping Software Made Simple.



## Related Product
[eSpatial](https://www.g2.com/products/espatial/reviews)

## Related Category
[GIS](https://www.g2.com/categories/gis)

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