# What data quality monitoring or completeness checks does your platform provide (e.g. catching missing or duplicate data)?

What data quality monitoring or completeness checks does your platform provide (e.g. catching missing or duplicate data)?

##### Post Metadata
- Posted at: about 2 months ago
- Net upvotes: 1


## Comments
### Comment 1

RevSure provides built-in data quality monitoring, validation, completeness checks, and deduplication to ensure the accuracy of data across connected GTM systems.

During implementation, RevSure runs data validation and sanity checks to compare source system data against RevSure’s processed data. This includes validating campaigns, ad spend, funnel metrics, dimensions, and other key objects, with a Data Sanity Report used to identify gaps, inconsistencies, or missing data.

RevSure also uses an Entity Resolution framework powered by multi-attribute matching to deduplicate data across systems. This includes deduplicating leads using attributes such as name, account, and email; accounts using domain and company name; and campaigns using campaign names, member engagement patterns, and cross-system matching logic.

For missing or incomplete relationships, such as opportunities without associated contacts, RevSure uses configurable entity linkage rules to bridge gaps by identifying relevant contacts from the same account, contacts active during the opportunity creation window, or other related engagement signals.

RevSure also supports ongoing data hygiene through automated checks, heuristic fallbacks, and Customer Success support to ensure attribution, reporting, and forecasting remain reliable even when source data is incomplete or inconsistent.

##### Comment Metadata
- Posted at: about 2 months ago




## Related Product
[RevSure](https://www.g2.com/products/revsure-ai-revsure/reviews)

## Related Category
[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

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