# What are SMS marketing best practices?

SMS marketing offers unparalleled open rates and real-time reach, but its personal nature requires a strategic touch to avoid being intrusive. To drive conversions and outpace competitors, you must treat subscribers as individuals by sending content that matches their specific behavior and needs. If you are looking to move beyond basic blasts and build effective customer relationships, try implementing these three strategies.
Prioritize Consent and Compliance: Always use a clear, double opt-in process to ensure you have explicit written consent. This isn't just a best practice, it’s a legal requirement under the TCPA and GDPR. Ensure you provide a clear opt-out mechanism in every message and respect "quiet hours" by never sending texts before 8 a.m. or after 9 p.m. local time.
Segment and Personalize Your List: Avoid a "one-size-fits-all" approach by dividing your audience based on demographics and purchase history. Use this data to deliver tailored messages and personalized offers, such as rewarding VIPs or re-engaging inactive users. Even with automation, using a recipient's name and relevant customer data makes the interaction feel like a 1-to-1 conversation.
Keep Content Concise and Action-Oriented: Because of character limits, your messages must be short and focused on a single, clear call to action (CTA). Use action words like "Shop Now" or "Claim Offer" and utilize shortened URLs to save space. Always optimize for mobile by ensuring all links lead to responsive, fast-loading pages.
Pro Tip: Use analytics to determine your audience's peak engagement times to avoid overloading them or sending at inconvenient hours. What SMS strategies have you found most effective for your business? Share your tips or ask a question below!
Learn more about SMS marketing best practices: <a class="a a--md" elv="true" href="https://bit.ly/4b7nmgS">https://bit.ly/4b7nmgS</a>

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- Posted at: 4 months ago
- Author title: Social Support Specialist 
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## Related Product
[Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

## Related Category
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