# WHAT ARE SEGMENTS, CAMPAIGNS AND ANALYTICS?



##### Post Metadata
- Posted at: over 6 years ago
- Net upvotes: 1


## Comments
### Comment 1

Audience Segments allows you to group visitors and customers by their behavior (past and current) so that you (and the AI) can target individuals with personalized content.

Campaigns allow you to define what personalized content to show to which customer audience.

Analytics is the data foundation of PureClarity; it's 'Big Data' - it is many months worth of behavioral activity that are used to target relevant content to visitors and helps examine your visitors' behavior. We keep five years worth of high-level analytics such as 'Top Bought Products' and two years worth of User Behavior data such as User X looked at page Y on Z date. To learn more see the Analytics Features.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Business Executive




## Related Product
[PureClarity](https://www.g2.com/products/pureclarity/reviews)

## Related Category
[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)

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