# We're evaluating Common Room vs. Clay for enterprise outbound. What's the actual difference for a team running multi-threaded deals with large buying groups?

We're a mid-market to enterprise sales team running multi-threaded deals where we're typically engaging 6–10 stakeholders per account. We’re using Clay for enrichment but not sure it's enough for buying group visibility and knowing when to engage which person. Looking for perspective from teams who've evaluated both.

##### Post Metadata - Posted at: 3 months ago - Net upvotes: 1 ## Comments ### Comment 1 Great question, and one we hear a lot. Clay is a data enrichment and sequencing tool, it's good at pulling data from multiple sources and building lists. Where it runs into trouble at enterprise scale is that it doesn't resolve identity across buying groups, doesn't track how stakeholder relationships change over time, and isn't built to surface that context inside your reps' existing workflows. For multi-threaded enterprise deals, that matters a lot. Common Room is built specifically around what we call person-level buyer intelligence. Not just finding a contact, but understanding every person inside an account: their role in the buying process, their recent activity signals, how they're connected to other stakeholders, and what's changed since you last touched them. On top of that, our AI agents run continuously inside your existing tools (Salesforce, Slack, your browser, email) so reps don't have to go build a list. They get a prioritized, researched brief surfaced directly in their workflow. For enterprise teams managing 20-account lists at high ASP, that's the difference between a rep who preps well and one who walks in cold. Happy to walk through a live example if helpful: https://www.commonroom.io/demo/ ##### Comment Metadata - Posted at: 3 months ago ## Related Product [Common Room](https://www.g2.com/products/common-room/reviews) ## Related Category [Lead Intelligence](https://www.g2.com/categories/lead-intelligence) ## Related discussions - [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team) - Posted at: over 13 years ago - Comments: 6 - [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section) - Posted at: over 13 years ago - Comments: 0 - [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm) - Posted at: over 13 years ago - Comments: 4