# Visual Content Marketing and guest posting for G2

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi Icons 👋</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I hope you’re all well and having a great week. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">You may remember that one of the perks of being a G2 Icon is the opportunity to publish guest posts on the G2 blog. Well, I took the plunge and the team has just published my first guest post 🎉</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">🔗 You can check out the article here: <a class="a a--md" elv="true" href="https://learn.g2.com/visual-content-marketing">https://learn.g2.com/visual-content-marketing</a></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If anyone else is keen to throw their hat in the ring, the G2 team was great and made the process super easy 😃 </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'm pretty passionate about all aspects of content marketing and I'd love for us to dive into this topic even further. I've no doubt that at least some of you will have super valuable insights on this topic. So tell me:</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">1. How do you approach weaving visual elements into your marketing strategies? Any top-notch tips to share?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">2. What visual content formats have you found to be real winners when it comes to captivating your audience?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">3. We've all faced challenges – how about sharing some hurdles you've conquered in the world of visual content marketing?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Cheers</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Kelly</p>

##### Post Metadata
- Posted at: almost 3 years ago
- Author title: Full-funnel marketing specialist
- Net upvotes: 5


## Comments
### Comment 1

&lt;p&gt;This is awesome Kelly, thank you for sharing!&lt;/p&gt;&lt;p&gt;Kelly is our FIRST ICON to have a published guest post on our blog - a big congrats to Kelly!&lt;/p&gt;&lt;p&gt;In terms of some of your topic questions, I know our team has been testing and experimenting with animated vs. static banners in our email marketing sends. Specifically with G2 Achievements now live, we&#39;re testing emails that show a users progress on their journey with G2. I know for me, I personally enjoy a bit more of animation/gifs and creativity, but it&#39;s really insightful to see what&#39;s sticking with our audience!&lt;/p&gt;

##### Comment Metadata
- Posted at: almost 3 years ago
- Author title: Community Manager at G2
- Net upvotes: 1

#### Reply 1

I agree, awesome. 👍 Kelly. Just wondering, could I have missed some (G2 Icon) response(s) to your 3 questions? 🧐

##### Reply Metadata
- Posted at: almost 3 years ago
- Author title: Managing Partner at Huf Consultancy and full time Autist

#### Reply 2

Thanks so much, Stephanie 😃 
I love that you’re experimenting with static and animated images. It’s always an important thing to test because sometimes the line between attracting attention and distracting can be fine! And of course, each audience will respond differently. 😃 

##### Reply Metadata
- Posted at: almost 3 years ago
- Author title: Full-funnel marketing specialist


### Comment 2

&lt;p&gt;Congrats Kelly 🥳&lt;/p&gt;

##### Comment Metadata
- Posted at: almost 3 years ago
- Author title: Managing Partner at Huf Consultancy and full time Autist





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