Kissmetrics primarily allows you to track behaviors on the individual person level. But some SaaS products (like Kissmetrics itself) have accounts where multiple users can be members of a single account.
Track People, with an Account Property:
One option is to stick to using ‘identify’ on a user-basis, and to pass in the Account name as a property for that user when they sign up.
Track Under Two Accounts:
There are some benefits to tracking your data by account. Let’s say each account you maintain requires 5 team members. Only 1 is an administrator, and only administrators can do certain actions, like upgrade the account (for all 5 people). Let’s say he upgrades. In a person-centric environment, the conversion rate would be listed as 20% (1 in 5 people upgraded). In an account-centric environment, the conversion rate would be listed as 100% (1 in 1 accounts upgraded).
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