Social media has evolved significantly in recent years. With platforms pushing paid ads more than ever, how do you balance paid campaigns with organic strategies?
For those actively managing social media marketing: Do you think organic reach is still possible, or is paid social a necessary evil?
##### Post Metadata - Posted at: over 1 year ago - Author title: Community Manager | Event Marketer | Metrics Guru - Net upvotes: 2 ## Comments ### Comment 1 <p>Social media is definitely leaning heavily on paid ads, but organic growth is still possible—it just takes creativity. For example, we recently launched a new product and couldn’t invest in ads, so we focused on creating a fun behind-the-scenes video. We added a trending sound, used a strong hook in the first 3 seconds, and shared it on TikTok. It ended up getting 50K views and drove traffic to our website—all organically. </p><p>That said, paid ads can take things to the next level. Boosting a high-performing organic post can help reach a larger, targeted audience without starting from scratch. </p> ##### Comment Metadata - Posted at: over 1 year ago - Author title: Toronto-Based Sales Executive | B2B Growth & Market Expansion Expert | Passionate About Strategic Partnerships & Driving Results - Net upvotes: 1 #### Reply 1 <p>Hi Brett & Bashir,</p><p>I really appreciate your interest! The project is actually part of a newly registered company specifically created for this product. Right now, we’re still in the early stages—focusing on Kickstarter and investor funding—so I’m unable to share too many details due to competitive considerations.</p><p>However, once we move into the next phase and things become more public, I’d be happy to share more insights, including the video and marketing strategy. I truly appreciate the support and look forward to sharing more when the time is right!</p> ##### Reply Metadata - Posted at: over 1 year ago - Author title: Toronto-Based Sales Executive | B2B Growth & Market Expansion Expert | Passionate About Strategic Partnerships & Driving Results #### Reply 2 <p>No problem, Sammy. </p><p>I just told my wife to pause all of our plans, because I'll be sitting at my desk waiting until Sammy's video is eligible to be consumed by the public.</p><p>And now... we wait....</p> ##### Reply Metadata - Posted at: over 1 year ago - Author title: Community Manager | Event Marketer | Metrics Guru #### Reply 3 <p>Hi Sammy,</p><p>It's amazing how creative marketing and account management/sales campaigns have become. The whole aspect of using leads and adverts as well as creating new business, driving traffic, and incorporating sales funnels is something that always amazes me. Well done on your new product launch by the way.</p><p><br></p><p><br></p><p> </p> ##### Reply Metadata - Posted at: over 1 year ago - Author title: CISM | CRISC | CEH Cyber Security Professional #### Reply 4 <p>Wow Sammy – that's awesome!</p><p>Feel free to say no if you'd rather not, but do you want to share the link to that video? I'd love to see it if you don't mind. </p> ##### Reply Metadata - Posted at: over 1 year ago - Author title: Community Manager | Event Marketer | Metrics Guru #### Reply 5 <p>Hi Sammy,</p><p>I second what Brett said - if you can divulge this information, it would be great to see the various components of that whole social media and marketing campaign, and how they came together.</p> ##### Reply Metadata - Posted at: over 1 year ago - Author title: CISM | CRISC | CEH Cyber Security Professional ## Related discussions - [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team) - Posted at: over 13 years ago - Comments: 6 - [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section) - Posted at: over 13 years ago - Comments: 0 - [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm) - Posted at: about 13 years ago - Comments: 4