# Suggestions on Content strategy for Social Media

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you are in content writing or copywriting services, please suggest the strategy you follow. Which framework works best? Which tools are the best for copywriters?  </p>

##### Post Metadata
- Posted at: almost 3 years ago
- Author title: Digital Marketing Expert
- Net upvotes: 4


## Comments
### Comment 1

&lt;p&gt;The company I work for uses a few things along a system that&#39;s worked well for us, although they&#39;re likely not unique to us to use in combination. Until recently, I was not part of the process where we generate outlines and keywords that Google cares about, BUT I know we are now looking into Semrush. From there, we have everything set into Google Sheets for content silos and internal linking, keeping everyone informed about what&#39;s published, approved, in production, and so on. From there, we use Trello BIG TIME. This is a big piece to our puzzle for keeping different parts of copy into categories or stages of production; assigned, currently writing, writing approved, in publication, published/published but needs further internal links, etc. &lt;/p&gt;&lt;p&gt;More importantly, we&#39;ve used Neuronwriter (not my first choice), I have used Content Harmony (I found this and used it in place of Neuron and enjoyed it), and before that, we used an app/site called Topic. This was by far my favorite because keywords that (all of these apps give), the highlights would copy over when transferring to Google Docs to be edited. So we weren&#39;t losing out on keywords that the editor didn&#39;t know of because they weren&#39;t highlighted. If I could go back to that, I would in a heartbeat. &lt;/p&gt;&lt;p&gt;Currently, we&#39;re looking at further offerings from Semrush, specifically for taking the place of copywriting apps and just having everything all in one spot (right up until we copy/paste it to Docs). &lt;/p&gt;

##### Comment Metadata
- Posted at: almost 3 years ago
- Author title: UX copywriter, End-user support
- Net upvotes: 2

#### Reply 1

That&#39;s amazing!👍 You have covered it all. I wil checkout the Content Harmony tool for writing. Thanks for sharing.  I appreciate it.

##### Reply Metadata
- Posted at: almost 3 years ago
- Author title: Digital Marketing Expert

#### Reply 2

Definitely Content Harmony, but I underplayed Topic a bit. That app can be hard to find: https://www.usetopic.com/ is their URL. Sorry to bombard you with options. But hopefully this helps a bit. There are just so many options out there. 

##### Reply Metadata
- Posted at: almost 3 years ago
- Author title: UX copywriter, End-user support




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