# Spent some time analyzing Swan AI.

Interesting platform, but it seems framed as retail marketing software while the real value is driving repeat purchases and customer lifetime value.

That difference could dramatically change perceived value.

Wrote a short breakdown on where the positioning might be leaving revenue on the table.

##### Post Metadata
- Posted at: 29 days ago
- Net upvotes: 1



## Related Product
[Swan AI](https://www.g2.com/products/swan-ai/reviews)

## Related Category
[Retail Analytics](https://www.g2.com/categories/retail-analytics)

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