# Sales & Marketing Alignment

How Would Sales Use The Data? How Would Marketing Use The Data?

##### Post Metadata
- Posted at: almost 7 years ago
- Net upvotes: 1


## Comments
### Comment 1

Marketers use the data from MRP Prelytix to identify companies within their total addressable market that are showing the highest propensity to buy.  Sales uses the data from MRP Prelytix to understand what customers and prospects are researching so they can tailor sales discussions to the specific needs of their target accounts.

##### Comment Metadata
- Posted at: almost 7 years ago




## Related Product
[pharosIQ](https://www.g2.com/products/pharosiq/reviews)

## Related Category
[Email Marketing Services](https://www.g2.com/categories/email-marketing-services)

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