# How does your platform handle interactions with anonymous prospects (such as web visits or clicks before identification) once they convert and become known contacts? Describe how you link these pre-identification touchpoints to the contact’s profile to ensure full journey attribution

How does your platform handle interactions with anonymous prospects (such as web visits or clicks before identification) once they convert and become known contacts? Describe how you link these pre-identification touchpoints to the contact’s profile to ensure full journey attribution

##### Post Metadata
- Posted at: about 2 months ago
- Net upvotes: 1


## Comments
### Comment 1

RevSure captures and preserves anonymous prospect interactions, such as web visits, ad clicks, and page views, and later links those touchpoints to the correct contact once the prospect becomes known.

The platform uses first-party tracking and fingerprinting to identify anonymous users across sessions, pages, browsers, and devices. These anonymous interactions are stored as part of the prospect’s activity history before they submit a form or otherwise identify themselves.

When the prospect converts by filling out a form, requesting a demo, downloading content, or providing identifying information such as an email address or phone number, RevSure’s entity resolution framework connects the newly captured identity to the prospect’s historical anonymous activity. This allows RevSure to stitch together pre-identification touchpoints with the known lead or contact record in the CRM.

RevSure can also support proactive de-anonymization through integrations with data providers and account intelligence platforms, helping associate anonymous activity with known companies, accounts, or individuals where reliable matches are available.

Once the identity is resolved, RevSure harmonizes the data across systems and merges identifiers such as cookie IDs, email addresses, CRM IDs, and account records into a unified GTM Data Graph. This ensures that early anonymous interactions are included in the full buyer journey and accurately reflected in attribution models, from the first anonymous touchpoint through pipeline creation and closed-won revenue.

##### Comment Metadata
- Posted at: about 2 months ago




## Related Product
[RevSure](https://www.g2.com/products/revsure-ai-revsure/reviews)

## Related Category
[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

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