# Question about offline engagement

Came across Postal while researching sending platforms on G2.

Feels like physical gifting is becoming the offline equivalent of email personalization in outbound.

Are most companies using Postal primarily for pipeline generation, or more for customer lifecycle marketing?

##### Post Metadata
- Posted at: 27 days ago
- Net upvotes: 1



## Related Product
[Postal](https://www.g2.com/products/postal-postal/reviews)

## Related Category
[Virtual Mailbox](https://www.g2.com/categories/virtual-mailbox)

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