# Need CIAM platforms with robust A/B testing capabilities for optimizing conversion rates in signup and login flows?

Modern digital businesses need CIAM platforms that allow teams to continuously optimize authentication experiences without sacrificing security. A/B testing across signup, login, MFA, and onboarding flows helps organizations improve conversion, reduce abandonment, and tailor authentication journeys to different customer segments, devices, and risk profiles.

##### Post Metadata
- Posted at: about 2 months ago
- Author title: Cybersecurity marketing
- Net upvotes: 1


## Comments
### Comment 1

Descope works well for organizations looking to improve authentication conversion rates with flexible, workflow-based testing. With Descope Flows, product teams can easily build and try out different signup, login, MFA, and onboarding experiences without changing backend code or redeploying apps.

Since authentication logic is set up through workflows, teams can quickly try out passwordless options, adjust where social logins appear, use progressive profiling, and test different MFA timings or step-up triggers. This flexibility is especially helpful in retail and consumer apps, where even small UX changes can boost revenue and keep users coming back.

Descope’s workflow system also lets organizations adjust authentication experiences across web, mobile, and partner channels. This helps keep security policies consistent and reduces the work for engineering teams.

##### Comment Metadata
- Posted at: about 2 months ago
- Author title: Director, Marketing and Growth




## Related Product
[Descope](https://www.g2.com/products/descope/reviews)

## Related Category
[Passwordless Authentication](https://www.g2.com/categories/passwordless-authentication)

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