# Most Effective Platform for Email + SMS Marketing for Ecommerce

If you're running an ecommerce store, you've probably hit the point where email alone isn't cutting it but adding SMS feels like managing yet another tool. The good news is that the right platform handles both, and the combination actually performs better than either channel alone. Customers see up to 97% higher click rates when email and SMS are used together, and ecommerce businesses on Mailchimp's Standard Plan see up to 30x ROI with a 99.99% transactional email delivery rate.

The Automations Worth Setting Up First: Four sequences tend to drive the most ecommerce revenue when email and SMS are coordinated. A welcome series works best when email sets the brand tone while SMS adds urgency to the offer. For abandoned cart, email handles the full product details and SMS follows up close to cart expiry with a direct link back. Post-purchase flows pair SMS shipping updates with email review requests and upsell recommendations. A win-back sequence rounds things out with re-engagement storytelling via email and a final SMS nudge before you stop messaging altogether.

What to Look for in a Platform: Look for native email and SMS in one dashboard since platforms that bolt SMS on as an afterthought tend to have automation logic that doesn't connect cleanly. A solid Shopify or WooCommerce integration is essential for powering behavioral triggers, and your SMS and email lists should draw from the same contact data. Cross-channel reporting that shows which channel drove the conversion is a must.

How to Avoid Overwhelming Your Customers: Using two channels doesn't mean doubling your message volume. Give each channel a distinct role, set frequency caps across both channels combined, and let customers self-select how they want to hear from you. Scale back touchpoints for less engaged subscribers and match volume to engagement level.

The Klaviyo Question: Klaviyo is a strong platform, especially for stores that are heavily product or SKU-driven. Mailchimp tends to be the better fit if you're subscriber and lead-focused, running a content-driven brand, or want email and SMS under one account without enterprise pricing.

Have questions about a specific ecommerce use case or how an email and SMS workflow looks in practice? Drop them in the comments and we're happy to help.

Additional Resources:
About Automations: <a class="a a--md" elv="true" href="https://intuit.me/42kmAJu">https://intuit.me/42kmAJu</a>
What is Email Marketing Automation? A Beginner's Guide: <a class="a a--md" elv="true" href="https://intuit.me/4ezfaJx">https://intuit.me/4ezfaJx</a>
How to Use Email and SMS Marketing Together to Expand Your Reach: <a class="a a--md" elv="true" href="https://intuit.me/49tiQsL">https://intuit.me/49tiQsL</a>

##### Post Metadata
- Posted at: 2 months ago
- Author title: Social Media Specialist and Blogger
- Net upvotes: 1



## Related Product
[Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

## Related Category
[Email Marketing](https://www.g2.com/categories/email-marketing)

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