# How does call tracking work?

How does call tracking work?

##### Post Metadata
- Posted at: over 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Call tracking is cloud-based software that allows businesses to track and measure the effectiveness of their marketing campaigns by assigning unique phone numbers to each marketing channel. By doing so, businesses can determine which marketing channels are generating the most calls, leads and opportunities.


Call tracking works by assigning a unique phone number to each marketing channel or campaign, such as a print ad, online ad, or billboard. When a customer calls the number, the call is forwarded to the business's main phone number, and the call tracking software identifies and reports the source of the call and provides data on which marketing channel or campaign the call came from.


Dynamic Number Insertion call tracking can be used to track phone calls from PPC keywords; where a unique phone number is intelligently inserted on your website that identifies the paid search keyword responsible for delivering the call.


Benefits of Call Tracking for Businesses.

1. Measuring the effectiveness of marketing campaigns: By tracking the source of inbound phone calls, businesses can determine which marketing channels are driving the most leads and conversions, and can make data-driven decisions on how to reinvest their marketing budget.

2. Improving customer service: Call tracking software can provide data on the duration of the call, the caller's location, and other important information, which can help businesses improve their customer service and better understand their customers' needs and intent.

3. Increasing revenue: By identifying which marketing channels are driving the most leads and conversions, businesses can focus their marketing efforts on the channels that are most effective, which can lead to increased revenue and a better Return on Ad Spend (ROAS).

##### Comment Metadata
- Posted at: about 3 years ago
- Author title: Digital & Mobile Technologies | Business Management | Business Consulting & Optimization | Executive Leadership




## Related Product
[KeyMetric Call Tracking](https://www.g2.com/products/keymetric-call-tracking/reviews)

## Related Category
[Inbound Call Tracking](https://www.g2.com/categories/inbound-call-tracking)

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