If your organization uses online marketing for lead generation, you are probably a good candidate for marketing automation. In most cases, Pardot is used by companies with an extended or complex sales cycle who value the ability to build relationships with their customers over time.
Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.
Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.
Learn more here: http://bit.ly/1yhEwPa