# Why are online reviews important?

Importance of Online Reviews

##### Post Metadata
- Posted at: about 9 years ago
- Net upvotes: 1


## Comments
### Comment 1

88% of customers trust online reviews before choosing to make a purchase. As your local market gets more saturated, online reviews give your business a competitive edge, helping you rank higher than your peers.  Online reviews are the new word of mouth.

##### Comment Metadata
- Posted at: about 9 years ago
- Author title: Senior Digital Marketing Manager at Hotel Engine




## Related Product
[Broadly](https://www.g2.com/products/broadly/reviews)

## Related Category
[Online Reputation Management](https://www.g2.com/categories/online-reputation-management)

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