# How will Route effect checkout flow and conversion rate?



##### Post Metadata
- Posted at: over 6 years ago
- Net upvotes: 1


## Comments
### Comment 1

Route is designed to fit natively into your checkout flow with a minimalistic design, creating no disruption, and is either selected or deselected with a single click (it's up to you). Because Route adds 3rd party trust and assurances to the most common concerns (shipping) at the most pivotal point in the checkout process, our merchants will often report an increase in cart conversion rates.


##### Comment Metadata
- Posted at: over 6 years ago
- Author title: VP of Digital Marketing




## Related Product
[Route](https://www.g2.com/products/route-2023-05-09/reviews)

## Related Category
[Shipping Insurance](https://www.g2.com/categories/shipping-insurance)

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