# How well does MailChimp allow users to manage their subscriptions?

For example, let's say I run a pet store that offers 3 newsletters: one for dogs, one for cats, and one for birds. Is there an easy interface for allowing customers to add newsletters (if they get a new pet) or unsubscribe from newsletters (if a pet passes)?

##### Post Metadata
- Posted at: over 11 years ago
- Net upvotes: 1


## Comments
### Comment 1

Mailchimp has a feature called "Groups" that allows contacts to be targeted based on their individual interests. Contacts can either select which groups fit their interests when they sign up, or via an "update your preferences" link in your emails at any time. When you send each newsletter, you'd just select the specific group(s) as the recipient.

##### Comment Metadata
- Posted at: 5 months ago
- Author title: Manager of Social Care - Mailchimp



### Comment 2

Yes, Mailchimp works this way, but you need to configure the list the right. For example using multiple segments. Don't use multiple lists, that doesn't work very well if a subscriber is member of all lists and you create the same campaign for all these lists.

##### Comment Metadata
- Posted at: about 10 years ago
- Author title: Full service WordPress agency




## Related Product
[Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

## Related Category
[Email Marketing](https://www.g2.com/categories/email-marketing)

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