# How to calculate the cost spent on impressions? As per pay per click model, cost should not be that much, can anyone justify?



##### Post Metadata
- Posted at: about 5 years ago
- Author title: Senior product executive
- Net upvotes: 1


## Comments
### Comment 1

If for very few impressions, our number of clicks are high and cost is also high. Overall CPI will be very high, but we cannot conclude this as a bad sign.  But generally CPI will not decide anything, Ultimately Cost per purchase matters. Hope this helps. 
I generally follow kuware.com for Marketing related info.

##### Comment Metadata
- Posted at: over 4 years ago




## Related Product
[Google Ads](https://www.g2.com/products/google-ads/reviews)

## Related Category
[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4