# How is your platform’s attribution logic made transparent to users (so they can understand how credit is allocated)?

How is your platform’s attribution logic made transparent to users (so they can understand how credit is allocated)?

##### Post Metadata
- Posted at: about 2 months ago
- Net upvotes: 1


## Comments
### Comment 1

RevSure makes attribution logic transparent through configurable rules, visible model outputs, and journey-level reporting.

For rule-based attribution models, RevSure provides a white-box experience where users can view, configure, and audit the logic directly. This includes the conditions, dimensions, lookback windows, and custom weights used to assign credit.

For AI-based attribution, RevSure exposes model outputs through the Funnel Conversion Attribution module, where users can see contribution percentages or weights assigned to campaigns, channels, and touchpoints across funnel stages. Users can also review top conversion paths to understand which sequences of interactions are driving attribution outcomes.

RevSure’s Journey Module provides a visual, timestamped view of buyer activity, showing how each touchpoint is connected across the journey before conversion. For Marketing Mix Modeling, RevSure supports deeper model review, including discussion of priors, hyperparameters, diagnostics, features, and coefficients.

This gives teams the ability to understand, validate, and explain how pipeline and revenue credit is allocated.

##### Comment Metadata
- Posted at: about 2 months ago




## Related Product
[RevSure](https://www.g2.com/products/revsure-ai-revsure/reviews)

## Related Category
[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

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