# How does your platform handle parent–child account hierarchies (e.g. subsidiaries under a global parent) in attribution?

How does your platform handle parent–child account hierarchies (e.g. subsidiaries under a global parent) in attribution?

##### Post Metadata
- Posted at: about 2 months ago
- Net upvotes: 1


## Comments
### Comment 1

RevSure handles parent-child account hierarchies by leveraging the account structure and hierarchy data available in the customer’s CRM and connected systems.

RevSure primarily uses source Account IDs from systems such as Salesforce or HubSpot to map leads, contacts, opportunities, and interactions to the correct account. Where records are not explicitly connected, RevSure applies entity resolution using attributes such as company name, email domain, and related identifiers to stitch records to the appropriate account.

If parent-child relationships, such as subsidiaries under a global parent, are maintained in the CRM through standard hierarchy fields, custom fields, or custom objects, RevSure can ingest that data through its Data Hub. These hierarchy attributes can then be used in attribution and reporting.

RevSure’s configurable entity resolution and business mapping framework allows customers to expose parent account, subsidiary, region, business unit, or global account relationships as custom dimensions. This enables teams to analyze attribution both at the individual account level and at the broader parent or global account level.

##### Comment Metadata
- Posted at: about 2 months ago




## Related Product
[RevSure](https://www.g2.com/products/revsure-ai-revsure/reviews)

## Related Category
[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

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