# How does Sift help reduce friction for trusted users while maintaining security?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">How does Sift help reduce friction for trusted users while maintaining security?</p>

##### Post Metadata
- Posted at: 4 months ago
- Author title: Digital Content Manager
- Net upvotes: 1


## Comments
### Comment 1

Sift reduces friction for trusted users by applying the right level of intervention based on risk. As users move through the journey, Sift evaluates each interaction in real time, introduces additional authentication only when risk crosses a threshold, and lets trusted users move forward with less interruption.

Sift applies precise, risk-based friction rather than blanket authentication. Account Defense combines robust MFA, continuous monitoring after login, and session-level control to help teams respond appropriately across the user journey. The result is lower manual review, less unnecessary authentication, and better customer experience without giving up protection.

##### Comment Metadata
- Posted at: 3 months ago




## Related Product
[Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews)

## Related Category
[Fraud Detection](https://www.g2.com/categories/fraud-detection)

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