# How does Reply make my emails 100% personal?



##### Post Metadata
- Posted at: over 6 years ago
- Net upvotes: 2


## Comments
### Comment 1

Emails sent with Reply look as if you typed them manually for each contact:

You create an email in a plain text mode, which doesn’t look like a commercial email
Reply offers multiple variables, like <first name>, <company>, <country>, and more. You can also create an unlimited number of custom variables.
For more personalization, you can change particular emails for specific prospects in the ‘Preview’ tab before launching a campaign.
Instead of adding a mandatory opt-out link, you can insert an opt-out text line at the end on an email, such as ‘P.S. Let me know if you are not interested’. It is absolutely compliant with legislation such as GDPR and CAN-SPAM and feels much more personal.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: CEO & Founder at Reply.io




## Related Product
[Reply](https://www.g2.com/products/reply/reviews)

## Related Category
[Sales Engagement](https://www.g2.com/categories/sales-engagement)

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