# How does Reply differ from MailChimp or other email marketing software?



##### Post Metadata
- Posted at: over 6 years ago
- Net upvotes: 2


## Comments
### Comment 1

Email marketing tools help marketers send a commercial message to a group of people via email. Reply helps sales teams automate multichannel communication – emails, follow-ups, voice, tasks and social touches with prospects at scale to accelerate sales.

At Reply, emails are sent directly from the user’s personal business email account and look 100% manually typed; they always end up in the Primary folder. Reply connects to your email provider via SMTP/IMAP.

Using Reply, sales reps respond to new leads within seconds, interact with prospects more consistently, generate more qualified sales opportunities, and close more deals.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: CEO & Founder at Reply.io




## Related Product
[Reply](https://www.g2.com/products/reply/reviews)

## Related Category
[Sales Engagement](https://www.g2.com/categories/sales-engagement)

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