# How does Pushly approach data privacy?

Interested in how Pushly handles subscriber data, consent, and privacy compliance.

##### Post Metadata
- Posted at: 4 months ago
- Author title: Senior Marketing Manager @ Pushly
- Net upvotes: 1


## Comments
### Comment 1

Pushly is built on a privacy-first foundation. It supports compliance with the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other US state privacy laws. Its architecture makes compliance simpler by design: Pushly runs entirely on permission-based, first-party data, so there is no third-party cookie tracking, no purchased audience data, and every subscriber has explicitly opted in and can unsubscribe at any time. Industry-standard security measures protect customer data throughout the platform, and because brands own their audience relationships directly, data stays within the relationship the user actually agreed to.

##### Comment Metadata
- Posted at: about 2 months ago
- Author title: Senior Marketing Manager @ Pushly




## Related Product
[Pushly](https://www.g2.com/products/pushly/reviews)

## Related Category
[Push Notification](https://www.g2.com/categories/push-notification)

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