# How does Metadata measure success?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">How does Metadata measure success?</p>

##### Post Metadata
- Posted at: 18 days ago
- Author title: Account Manager
- Net upvotes: 1


## Comments
### Comment 1

Success is measured using pipeline and revenue metrics such as sourced pipeline, influenced pipeline, pipeline per dollar, cost per opportunity, and return on ad spend. Traditional engagement metrics are secondary to business outcomes.

##### Comment Metadata
- Posted at: 18 days ago




## Related Product
[Metadata.io](https://www.g2.com/products/metadata-io/reviews)

## Related Category
[Account-Based Advertising](https://www.g2.com/categories/account-based-advertising)

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