# How does Brightspot handle audience segmentation and content personalization?

I can’t currently tailor all of our content by hand.

##### Post Metadata
- Posted at: 18 days ago
- Net upvotes: 1


## Comments
### Comment 1

Brightspot ships with pre-built audience targeting out of the box, letting editorial teams deliver different content variations by device, tags, cookies, day of week or content type, plus native A/B testing to measure variant performance. For deeper, cross-channel personalization, Brightspot integrates with customer data platforms (CDPs) to layer in behavioral and identity data.

##### Comment Metadata
- Posted at: 17 days ago
- Author title: Director, Revenue Marketing at Brightspot




## Related Product
[Brightspot](https://www.g2.com/products/brightspot/reviews)

## Related Category
[Web Content Management](https://www.g2.com/categories/web-content-management)

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