# How do you handle TikTok Shop AI-based decisions while trying to grow brands?

TikTok feels like it has a system that helps everyone grow and gives new users opportunities. At the same time, TikTok Shop’s AI-based decisions and actions can be frustrating when you’re selling and trying to scale brands. If you sell through TikTok Shop, what parts of the AI-driven process have helped or hurt your results, and how do you adapt?

##### Post Metadata
- Posted at: 4 months ago
- Author title: E-commerce Growth Partner | TikTok Shop Expert & Amazon FBA Specialist | I Scale Brands from $0 to 6+ Figures | DTC Brand Builder | Helping Founders Win Online
- Net upvotes: 1



## Related Product
[Tiktok](https://www.g2.com/products/tiktok/reviews)

## Related Category
[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

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