# How do you balance lead quantity vs conversion quality when attribution and CRM tracking get messy?

I have had great, professional support and quick, reliable help using Lead Source. At the same time, misleading attribution, inconsistent lead quality, inflated acquisition costs, and CRM tracking errors can make teams overfocus on volume and hurt forecasting and sales and marketing alignment. Centralizing and organizing lead data has helped improve tracking, attribution, conversion rates, and efficiency while reducing wasted time and costs. What processes or checks have helped you keep lead quality high and attribution trustworthy?

##### Post Metadata
- Posted at: about 2 months ago
- Author title: Student at Harvard University
- Net upvotes: 1



## Related Product
[Lead Source](https://www.g2.com/products/lead-source/reviews)

## Related Category
[Lead Intelligence](https://www.g2.com/categories/lead-intelligence)

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