# How do publishers use push notifications?

Curious how publishers use push notifications to bring readers back, share breaking news, and grow direct traffic.

##### Post Metadata
- Posted at: 4 months ago
- Author title: Senior Marketing Manager @ Pushly
- Net upvotes: 1


## Comments
### Comment 1

Publishers use push notifications for breaking news alerts, editorial features, content recirculation, welcome series for new subscribers, and subscription or paywall nudges. Push is an owned channel, so it keeps working as search and social referral traffic decline, which is why many newsrooms now treat it as core audience infrastructure.

##### Comment Metadata
- Posted at: about 2 months ago
- Author title: Senior Marketing Manager @ Pushly




## Related Product
[Pushly](https://www.g2.com/products/pushly/reviews)

## Related Category
[Push Notification](https://www.g2.com/categories/push-notification)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4