# How do I measure ROI on my channel program and report it to leadership?

How do I measure ROI on my channel program and report it to leadership?

##### Post Metadata
- Posted at: 6 months ago
- Author title: Account Manager
- Net upvotes: 1


## Comments
### Comment 1

Channel ROI measurement requires connecting investments (headcount, MDF, tools, events) to outcomes. The challenge is that most programs lack the attribution infrastructure to make those connections. Marketing spend flows to partners, partners execute campaigns, leads enter the funnel, deals close, but the links between those stages exist in spreadsheets and tribal knowledge rather than systematic tracking.

Unifyr One provides the attribution layer that makes channel ROI calculable. MDF spend connects to campaign execution connects to lead generation connects to pipeline connects to closed revenue. Partner engagement metrics correlate with sales outcomes. Content performance data shows which materials drive action and which sit unused. The platform's reporting surfaces these connections through dashboards designed for executive consumption, providing the answers leadership actually asks about partner-sourced revenue, program efficiency, and investment returns.

##### Comment Metadata
- Posted at: 6 months ago




## Related Product
[Unifyr](https://www.g2.com/products/unifyr-unifyr/reviews)

## Related Category
[Partner Relationship Management (PRM)](https://www.g2.com/categories/partner-relationship-management-prm)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4