# How do I create an email marketing strategy?

An email marketing strategy is your overarching plan, not just a collection of tactics, and helps ensure your campaigns are coherent and measurable. To scale your Mailchimp email marketing efforts, try following these three key steps: identify context using frameworks like SWOT and PESTLE to ground your goals in reality, define clear goals and SMART objectives that differentiate outcomes from milestones, and prepare for implementation by deeply understanding your audience and using automation for segmentation and real-time measurement. What’s working for you right now? Feel free to share your growth journey! You can learn more about building an email marketing strategy here: <a class="a a--md" elv="true" href="https://mailchimp.com/resources/create-an-email-marketing-strategy/">https://mailchimp.com/resources/create-an-email-marketing-strategy/</a>

##### Post Metadata
- Posted at: 3 months ago
- Author title: Manager of Social Care - Mailchimp
- Net upvotes: 1



## Related Product
[Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

## Related Category
[Email Marketing](https://www.g2.com/categories/email-marketing)

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