# How did you connected the data from Qualifio to your CTM in order to target based on the data?

For instance, how did you connected the information collected via Qualifio to your CMT to target based on the information collected. If I take the case of chocolate by asking to my consumer if they prefer the black or white chocolate in order to target them later specific message about their preferences. 

So here basically this is more to understand how we can use Qualifio to segment our consumers based on preferences of personnality 

Thanks for your input.

##### Post Metadata
- Posted at: 6 months ago
- Author title: cRM Activation Manager at Nestlé
- Net upvotes: 1



## Related Product
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