# How can we get a clearer picture of channel attribution for stores that have migrated customer profiles over?

Our channel attribution report shows 40-60% of revenue from an 'unknown' source, regardless of using first-touch or last-touch attribution in the Glew platform. How can we make changes to our Google Analytics or CRM to accurately show where these new orders are coming from?

##### Post Metadata
- Posted at: almost 5 years ago
- Author title: eCommerce Consultant
- Net upvotes: 1


## Comments
### Comment 1

Hey Lucas - just wanted to jump in and see if I can help out a bit. Sorry about the unreported revenue that's a fairly significant amount.

In Google Analytics, you can update your attribution model by going into the Admin > Attribution Settings. From here you can adjust the reporting attribution model to your liking (last, first, linear, position-based, data-driven ). Hope this helps a bit!

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: Co-Founder | SEO Director | Operations at Ranq.io




## Related Product
[Glew](https://www.g2.com/products/glew/reviews)

## Related Category
[Retail Intelligence](https://www.g2.com/categories/retail-intelligence)

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