# How are you using Similarweb keyword trends and traffic sources for strategy planning?

I have found Similarweb helpful for understanding which keywords are driving trends and using that to shape strategy, especially with the added context from traffic sources. The main challenge for me is that the platform and UI can feel complicated at first, even though it gets easier once you learn where to navigate. Since we do not get 1P retailer traffic data, it has been useful as an indication of volume and share vs competitors, and the trends feel accurate even if they are indicative. How have you approached learning the UI, and what reports do you rely on most for competitor share and trend tracking?

##### Post Metadata
- Posted at: about 17 hours ago
- Author title: Online Retail Manager
- Net upvotes: 1



## Related Product
[Similarweb](https://www.g2.com/products/similarweb/reviews)

## Related Category
[Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)

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