# How are you improving targeting precision when building signal-based campaigns in Alta?

We like being able to build campaigns using real signals (like job postings for specific roles) instead of static company lists, since it gives a clear reason to reach out and makes personalization easier. It also saves a lot of manual research time and helps us identify the right accounts, add context, and launch campaigns faster without adding more work for marketing and sales. The main challenge has been learning that targeting precision becomes crucial over time. What signals and filters have you found most reliable for keeping targeting precise while testing multiple campaign ideas?

##### Post Metadata
- Posted at: 11 days ago
- Author title: Director of Demand Generation
- Net upvotes: 1



## Related Product
[Alta | AI GTM System of Actions](https://www.g2.com/products/alta-ai-gtm-system-of-actions/reviews)

## Related Category
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