# How are you handling analytics and segmentation in HELLO by MSG91’s omnichannel messaging?

HELLO by MSG91 has been strong for us on infrastructure and omnichannel delivery (SMS, WhatsApp, Voice), including steady bulk SMS and OTP verification performance even during peak traffic. The UI also makes it easier for teams to launch campaigns without heavy tech dependency. Where we struggle is enterprise-level analytics: the dashboard is easy at a high level, but we still export raw logs to external BI tools for deeper visualization and granular communication insights. How are others approaching reporting and segmentation needs in-platform vs outside tools?

##### Post Metadata
- Posted at: 3 months ago
- Author title: Chief Customer Officer at Benchmark Gensuite
- Net upvotes: 1



## Related Product
[HELLO By MSG91](https://www.g2.com/products/hello-by-msg91/reviews)

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[Contact Center](https://www.g2.com/categories/contact-center)

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