# How are the audiences different from purchased lists?



##### Post Metadata
- Posted at: almost 7 years ago
- Net upvotes: 1


## Comments
### Comment 1

Purchased lists tend to be broad and generally segmented, based on large, basic categories, so you may get a lot of names, but a low likelihood that those people are the type of people who buy from you.  Versium REACH audiences are customized and specifically segmented using your data and personas, so the business contacts you get are more likely to be interested in your offerings and more likely to convert.

##### Comment Metadata
- Posted at: almost 7 years ago
- Author title: Enabling businesses to identify, understand, and reach their ideal prospects.




## Related Product
[Versium REACH](https://www.g2.com/products/versium-reach/reviews)

## Related Category
[Lead Capture](https://www.g2.com/categories/lead-capture)

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