# How are the audiences different from audiences I can build in Facebook and other platforms?



##### Post Metadata
- Posted at: almost 7 years ago
- Net upvotes: 1


## Comments
### Comment 1

- You own the audiences you create in Versium REACH, so you can use the same audience across many advertising platforms. Audiences created within platforms are in a "black box" and can only be used on the platform where they were created.
- You have several different ways to approach creating an audience in Versium REACH, maximizing your ability to target the right customers. Platform audiences are far more limited, based on the attributes each platform has access to and have chosen to surface for audience creation.
- Audiences in Versium REACH are created from our LifeData - an extensive database incorporating attributes from multiple data sources. Advanced modeling and AI inform Versium REACH audience creation.

##### Comment Metadata
- Posted at: almost 7 years ago
- Author title: Enabling businesses to identify, understand, and reach their ideal prospects.




## Related Product
[Versium REACH](https://www.g2.com/products/versium-reach/reviews)

## Related Category
[Market Intelligence](https://www.g2.com/categories/market-intelligence)

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