# How are many-to-many relationships between contacts (leads) and accounts modelled in your attribution approach?

How are many-to-many relationships between contacts (leads) and accounts modelled in your attribution approach?

##### Post Metadata
- Posted at: about 2 months ago
- Net upvotes: 1


## Comments
### Comment 1

RevSure models many-to-many relationships between leads, contacts, accounts, and opportunities through a unified GTM Data Graph.

The platform aggregates multiple leads and contacts into a single account view using CRM account relationships where available, such as Salesforce or HubSpot Account IDs. When records are not explicitly linked, RevSure uses entity resolution and multi-attribute matching, including company name, email domain, and related identifiers, to stitch leads and contacts to the correct account.

For opportunity attribution, RevSure evaluates all leads and contacts associated with a deal through source relationships such as Salesforce Opportunity Contact Roles or HubSpot contact-deal associations. This allows attribution to account for multiple stakeholders involved in the buying process.

RevSure also supports account-level opportunity attribution, which aggregates engagement from all known leads and contacts tied to the account, along with account-level intent and advertising signals from ABM platforms such as 6sense, Demandbase, and LinkedIn.

For opportunities without explicit contact associations, RevSure uses configurable entity resolution rules to connect relevant account activity to the opportunity, including contacts active around the opportunity creation date, contacts engaged during the opportunity lifecycle, or email participants associated with the deal.

This ensures that marketing influence is captured across the full buying committee and accurately credited to pipeline and revenue.

##### Comment Metadata
- Posted at: about 2 months ago




## Related Product
[RevSure](https://www.g2.com/products/revsure-ai-revsure/reviews)

## Related Category
[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

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