# Engaging with customers

Hi Yoni,

Thank you so much for your time today.

You mentioned four ways that G2 adds value in the buying process (research for buyers, engaging potential customers, closing deals, and retaining customers).

Can you talk more about how companies are able to use G2 to engage with customers looking to buy?

##### Post Metadata
- Posted at: almost 6 years ago
- Net upvotes: 1


## Comments
### Comment 1

Thanks for the question, Marc! Yes, we definitely covered a lot in terms of how to use G2 in sales & marketing workflows to build pipeline and influence deals. That said, the G2.com marketplace is tailor-made to help sellers engage buyers who are actively looking to buy. This is where we go beyond just the profile itself — and different buyer views such as Category-level comparisons, Grids, top-rated alternatives and G2's buying advisors (who help guide buyers to the best-fit solutions for them) come into play. 

There’s also more to come on this front! We’ve been testing “RFI / RFP” workflows, which would enable buyers to send questions (either anonymously or on-record) to vendors to inquire specifically about their solutions. Innovations like this are a win-win for buyers AND sellers. As the buyers can get info they need from solutions they’re evaluating without having to enter their sales funnel just yet, while providing sellers with an opportunity to engage buyers, answer their questions, and influence them to enter more formal sales conversations opportunities with their solutions.

##### Comment Metadata
- Posted at: almost 6 years ago





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