# Does the platform support running multiple attribution models in parallel (side-by-side comparison)? If yes, describe how.

Does the platform support running multiple attribution models in parallel (side-by-side comparison)? If yes, describe how.

##### Post Metadata
- Posted at: about 2 months ago
- Net upvotes: 1


## Comments
### Comment 1

Yes. RevSure supports running multiple attribution models in parallel, allowing users to compare how different campaigns and touchpoints are credited across models. That is how majority of our customers use the platform.

Within RevSure dashboards, users can seamlessly switch between attribution models such as first-touch, last-touch, any-touch, rules-based models like Linear, U-Shaped, and J-Shaped, as well as RevSure’s proprietary AI-based multi-touch attribution. This enables teams to quickly evaluate how credited pipeline and revenue change based on the selected attribution methodology.

RevSure also provides a flexible attribution framework that allows organizations to define and run multiple custom attribution models simultaneously, each with its own touchpoint inclusion rules and weighting logic. 

This helps marketing and revenue teams compare attribution outcomes across different business scenarios, validate campaign strategies, and better understand true campaign impact.

##### Comment Metadata
- Posted at: about 2 months ago




## Related Product
[RevSure](https://www.g2.com/products/revsure-ai-revsure/reviews)

## Related Category
[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

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