# Does PRUnderground.com replace having a publicist/PR firm or doing direct PR outreach?

Does PRUnderground.com replace having a publicist/PR firm or doing direct PR outreach?

##### Post Metadata
- Posted at: about 10 years ago
- Net upvotes: 1


## Comments
### Comment 1

No! If it did we would charge more than $49 per press release. Rather, press releases on PRUnderground.com should be part of a larger Marketing/PR/SEO effort. The most likely way to get the press to write a story about your business is to contact them directly yourself, or better yet, through a Publicist who has connections to writers and editors.

##### Comment Metadata
- Posted at: almost 7 years ago
- Author title: Seed / Angel Investing, multi-exit operating entrepreneur


#### Reply 1

Very appropriate answer Brian :) We use PR Underground as an important ingredient for our clients. It adds a terrific distribution of circulating news that we release for our clients. Its a wonderful tool to add to the mix of moving information and making media and consumers aware of products or service.  However, it cant be the only element of a full PR program

##### Reply Metadata
- Posted at: about 6 years ago
- Author title: Owner, Walsh PR



## Related Product
[PR Underground](https://www.g2.com/products/pr-underground/reviews)

## Related Category
[Press Release Distribution](https://www.g2.com/categories/press-release-distribution)

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