# Does embedding the survey in email actually improve response rates?

I've seen vendors claim that embedded email surveys outperform link-based ones, but I'd like to understand the mechanism. Is the lift real, and where does it come from?

##### Post Metadata
- Posted at: about 2 months ago
- Author title: Self-employed at Self-employed
- Net upvotes: 1


## Comments
### Comment 1

Link-based survey emails ask the recipient to do four things before responding: click the link, wait for the page to load, land on an external domain, and begin answering. Many sends lose the majority of recipients before a single question is answered. Iterate removes all four steps: the first question renders inside the email body. No link, no redirect, no external domain. DKIM and SPF compliance plus custom-domain sending preserve deliverability. Removing those steps is what produces response rates up to 3x higher than tools that send external links.

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: Co-founder




## Related Product
[Iterate](https://www.g2.com/products/iterate/reviews)

## Related Category
[Survey](https://www.g2.com/categories/survey)

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