# Do you pass SaaS tool costs to clients or eat them yourself?

Running a social media agency means paying for 
scheduling tools, reporting tools, approval tools, 
storage, CRM…  the list never ends.

But I rarely see anyone talk about what happens 
to those costs. Do you:

→ Bundle them into your retainer price?
→ Charge clients separately as a line item?
→ Just absorb them and hope margin holds?

For us, tool costs were eating 12–18% of retainer 
value per client before we started consolidating.

Curious how other agencies handle this — especially 
as you scale past 10 clients.

##### Post Metadata
- Posted at: 4 months ago
- Author title: Senior Marketing Strategist
- Net upvotes: 1



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